Honestly I've never seen a phenomenon like this in the gaming world. Everywhere I go people are playing or talking about this, or best of all standing in the middle of a street swiping at their screen. It's not even that good or compelling of a "game" but somehow it seems to have caught on like wildfire. Anyone else experiencing this in your home area?
For those that haven't heard of it, this is a GPS-based "game" using Pokemon; you wander around in real life and try to "catch" Pokemon's. When you happen upon one, depending on how powerful it is, you can catch it with a Pokeball that you toss at it. That's the gist of it. You can eventually use them to battle other people's Pokemons but the core of the game is physically going all over the place and collecting them.