Press Releases
G4BOX and Wicked Interactive Partner with IGA Worldwide
G4BOX Inc. and Wicked Interactive Ltd. Announce Partnership with IGAWorldwide to Support the Popular Free-to-Play Shooter, Cross Fire
Toronto, Ontario - April 20, 2009 - G4BOX Inc. and Wicked Interactive
Ltd. announced an exclusive agreement with IGA Worldwide to support
in-game advertising within their hit game, Cross Fire, a free
multiplayer first-person shooter available at:
http://crossfire.subagames.com."The Cross Fire beta launch has proven to be a tremendous success. The
scale of the community building around the game has been astonishing
and is still growing rapidly," said Howard He, CEO of G4BOX Inc. "We
are delighted to partner with G4BOX on Cross Fire. Its success has
allowed us to partner with in-game advertising pioneer, IGA Worldwide,
to pursue opportunities in this exciting and ground-breaking
advertising environment," added Garvin Yeung, CEO of Wicked
Interactive Ltd.Cross Fire is a free-to-play, multiplayer first-person shooter
available on the PC platform. It allows up to 16-players to battle
online simultaneously, completing objective-based missions and
scenarios across a range of realistic locations and arenas. Cross Fire
also offers an array of features, such as: four modes of gameplay
including the exclusive "Ghost Match" mode, a persistent stat-tracking
and ranking system, in-game friend lists, an integrated clan system,
customizable characters, realistic military weaponry and much more.Through its integration of IGA Worldwide's proprietary Radial 4.0
advertising SDK, Cross Fire now offers brands and agencies the
opportunity to dynamically display, update and geo-target their
advertisements to a highly engaged, tech-savvy audience within the
elusive 18-34 male demographic.Ed Bartlett, Vice President Europe for IGA Worldwide, said "Having
pioneered ad-supported free-to-play premium games over the last three
years, we are very excited to extend this model to Cross Fire, which
has all of the necessary features for another huge success story in
this category. IGA prides itself on a qualitative approach to ad
inventory, and alongside contextual in-game billboards, users can also
expect a sponsored tournament and leaderboards as well as subsidised
branded content including new levels and arenas."IGA's network has generated in excess of 25 billion full impressions,
delivering over 60 million hours of content to nearly 40 million users
in total, with an average view duration of 9 seconds of exposure per
ad.Article posted:Monday - April 20, 2009
